Local SEO is the process of optimizing your digital presence in order to rank in local search engines in order to attract in-person visits, phone calls, and foot traffic to your local business. This improves your GMB listing for local searches and determines which keywords you should be targeting to achieve the highest search engine ranking.

Yes, Local SEO is a Google-friendly service because it provides information about the city, state/province, and country, which are all Google’s ranking factors. Local SEO services need to be personalized to the area that they are targeting to better rank locally. Being local friendly means you can create content that can be useful to residents and search engines.

Yes, a study by Google found that more than 70% of mobile users had searched for a business using a mobile device. Since mobile users search for businesses near their geo-locations taking advantage of the GPS functionality.

Local SEO is not an exact science and the results vary depending on the situation. Try to remember that SEO takes time and don’t be discouraged if it takes a while to bring traffic. You can expect to see changes in your search engine rankings for local SEO anywhere from one week to six months after you start optimizing your site. That’s depending on how much work is involved in your local SEO strategy.

A citation is a reference to your business name, address, and phone number on sites like Google, Bing, Yahoo, etc.. Citations can increase your business’s online visibility and help customers find you. It is one of the most important factors in Google’s Local SEO ranking factor. Having a map citation is important for your GMB listing to be found in the map pack, which is the section of Google Maps that shows a set of relevant local search results.